Centro Sabiá and Rede Espaços Agroecológicos launch campaign in the Environment Week

Rosa Sampaio, Sabiá Center journalist

My Fair, My Bag, Our Planet this is the slogan of the campaign launched today, 5th, World Environment Day, in the social networks of the non-governmental organization Centro Sabiá and the Agroecological Spaces Network. The campaign aims to encourage the use of returnable bags in agro-ecological fairs.

The agro-ecological family farming brings the differential of producing in a sustainable way and commercializing in a fair way and also committed with the environment. Agroecology has in its basic concept the production of food in harmony with the biome, including reforesting, preserving native vegetation, and caring for its fauna and waters.

In the cities, more and more products produced within these systems are being sought after and consumed, either for their quality, health and wellness guarantee, or because they are produced in an ethical and sustainable way. Knowing this, we also need to take care of how we market these products, encouraging the use of returnable bags, boxes, baskets, paper bags, and biodegradable ones.

The campaign consists of 60 and 30 second videos, 30 and 15 second spots, educational folder, digital materials for social networks, and biodegradable bags, which will arrive at the fairs as an option for those who forgot the returnable ones. The fairs that make up the network in Greater Recife are the ones in Graças, Boa Viagem and Setúbal, on Saturdays, and in the Santo Amaro district, on Wednesdays, and in Agreste, on Saturdays, the one in Gravatá. With this action the Centro Sabiá and the Rede Espaços Agroecológicos aim to promote debate and actions to zero, in the medium and long term, the consumption of plastic bags, derived from petroleum, in fairs, encouraging the use of returnable bags and strengthening public spaces for the commercialization of organic food. Without balanced environments we don’t have AGROECOLOGY!